Apfel Group

Engineering solutions

Rebranding a group of companies Apfel-group

Our task

The rebranding of a group of companies that provides a set of services for the installation of engineering systems in commercial and industrial buildings: shopping and entertainment, office complexes, logistics centers, industrial facilities

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Here the user can see the company's achievements, its cooperation with the best building brands of Ukraine, whose facilities adorn the capital and other cities. We tried to pay special attention to this section. Stylish appearance, practical functionality that allows you to quickly find projects of interest, proper animation of the filter and sidebar of the “selected projects” — all this allows demonstrating the company's projects, its portfolio in the best way.

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Company pride — “Projects” section

Here the user can see the company's achievements, its cooperation with the best building brands of Ukraine, whose facilities adorn the capital and other cities. We tried to pay special attention to this section. Stylish appearance, practical functionality that allows you to quickly find projects of interest, proper animation of the filter and sidebar of the “selected projects” — all this allows demonstrating the company's projects, its portfolio in the best way.

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The detailed page of the Project reveals complete information about the projects, technical data, photos and video materials about the project and the work progress. At the head of the page, there is a video player, which is displayed as a banner in a folded form, opens up to the full screen and has stylized control elements for the player.

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The user can watch a video specially shot from the drone, showing the company's objects from a bird's eye view. Go to the video by clicking the ""Video Project"" button in the description of the project itself.

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Adaptivity

The first-order condition for modern websites is the adaptive coding. Apfel-groups looks great on all modern devices and optimally adapts to each size.

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Naming and corporate style

We suggested several options for company names, which play out the name of the owner. The client chose the name “Apfel-group”. The corporate unit we developed is a single composition consisting of a logo and a slogan.

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A brand book we developed includes the corporate style for business documentation, printing materials, as well as branded overalls.

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What’s the result?

Conducted a complete rebranding of the company: - created a new name; - picked up corporate symbols; - launched a website with a modern design.

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