Case Ada Vong

Ada Vong

An online store selling exclusive Korean cosmetics

The development of a brand strategy, positioning, a marketing strategy, and an online store, including the image part

Our task

To create a comprehensive marketing and promotional strategy, the design, a website, and the positioning for the Ada Vong exclusive cosmetics brand store

Our agency was faced with the task of implementing the original style to build the desired brand positioning. Firstly, the stages of the project's market entry were determined:

Stage 1. Sale of exclusive cosmetic products in the premium segment;

Stage 2. Online store offering its own premium cosmetics brands.
To complete these stages, the identification of a low-competition niche, appropriate branding, and the right marketing strategy are the prerequisites for the success of the entire company.
First of all, we managed to develop a unique design and an adaptive layout for the online store’s website.

Unique style and positioning

Our agency was faced with the task of implementing the original style to build the desired brand positioning. Firstly, the stages of the project's market entry were determined:

Stage 1. Sale of exclusive cosmetic products in the premium segment;

Modern animation and design are combined in an intuitive site interface.

Convenient navigation allows easily finding the necessary goods, adding them to the shopping cart, and paying online as well as choosing a suitable delivery option.

Adaptivity

The target audience of the company's product is middle-income earners who are interested in modern fashion, beauty, and a healthy lifestyle. This audience is active, literally spends all day on the go, so it’s smartphones that are often used to make any purchases on the Internet. Specifically for this TA, an adaptive website version that offers the maximum convenience when placing orders was developed, and online payments became possible thanks to the integration of the Robokassa system.

Promotions and bundles

Using the default page builder, a content manager can create unique landing web pages on promotions and competitions.

The bundles feature that allows combining several products into groups and offering them for sale to potential buyers was developed and implemented. The minimalistic design, large images of goods, the understandable logic of estimating a price enables buyers to make a purchase decision faster.

What’s the result?

Thanks to the joint efforts of our team specialists and professionals on the part of the customer, it was possible to develop a perfect e-commerce project. The modern unique design, powerful sales tools, the page builder. Besides, a comprehensive marketing strategy and positioning were developed, suggestions as to branding were provided, and also, the original design for the online store was created.

Ada Vong

Ada Vong CEO | Founder

Sparkle Design - профессионалы своего дела, которые погружаются в процесс не только разработки и улучшения продукта, но и маркетингового анализа и стратегии. Мы работали как одна команда начиная с этапа начальной идеи проекте и принятия решений, что позволило достигнуть высокого результата с самых первых шагов.

Комплексный подход со стороны SD к решению наших задач, которые стояли перед нашим продуктом, и стали причиной общего успеха нашего проекта - создания образцового e-commerce ресурса.

Мы можем смело рекомендовать сотрудничество и профессиональный подход к делу.